It’s being used to create celebrity boards and stickers, making use of a background remover feature. That’s still pretty good, out of the thousands of apps on the Store, but it shows how ephemeral launch buzz can be. Shuffles is now sitting at position #195 in the Lifestyle section of the download chart on the App Store. In recent times, however, the app has seen a decline in popularity. It appears the Gen-Z crowd couldn’t get enough. At one point, Shuffles was the #1 Lifestyle app on the US App Store. Pinterest milked the interest by locking the app behind an invite-only policy, which only helped to drive virality. While the company pushed the idea of mood boards and inspiration boards, the TikTok material was a big driver of the app’s popularity.
Shuffles is now #195 on the Lifestyle download chart
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